AI has transformed the way companies create and sell their products and services. It is now possible to speed up the conceptualisation and prototyping of innovation, as well as the creation of branding. In addition, it makes it possible to personalise and validate the advertising and content of communication campaigns.

Led by David Hurtado, Innovation Lead at Microsoft Spain and AI specialist, we will get to know the main tools, identify the challenges and changes in the way we work, and learn about the new opportunities that this technology offers us.

A session to inspire us and learn about how AI will transform the future of marketing and how we must adapt to it and make the most of it.

Event organised by the Omnichannel Board of Club Marketing Barcelona.