What strategies are the most efficient when it comes to attracting customers and establishing a solid and lasting relationship with them? What actions are being carried out by the brands with the highest engagement in the market?

We will talk about all this at the 5th edition of the Harvard Deusto Conversations, an event organised by Havas Media Group, which will be held on 9 February at CASA SEAT and will be broadcast live.

Alberto Díaz, an expert in transforming organisations for the digital era, will moderate the event, which will feature several presentations and a round table discussion with leading experts in marketing and engagement: 

David Pueyo (Head of Content & Transmedia Strategy at Bridges_Havas Media Group), Terrell Sheridan (Customer Intelligence at Naturgy) and Antonio Carballido (Head of Digital Sales and Optimisation en Santander Europe) will talk about different ideas and recommendations to create valuable links with customers and thus achieve their loyalty.