This round table will address why and how the circular economy has broken into the world of business and entrepreneurship. Marcela Ospina, director of the Master in Communication Management, EADA Business School; Angel Bou, Founder of simplr.io, the "Amazon" of the circular economy; Marta Angerri, director of CSR of the Grup Ametller Origen; Marc Pintor, general manager at Solidança Treball  and Oriol Boada, head of Product Environmental Affairs in R&D at SEAT S.A, will discuss how we are moving from a model based on "use and throw away" towards a culture of reduction, reuse and regeneration, as well as sharing different experiences and projects from sectors other than the automobile, agriculture and textile industry, sectors that traditionally have had a great environmental impact.

Event moderated by the journalist Elisenda Camps.