On this occasion, we will share success stories of digital transformation in traditional sectors, looking for examples of specific initiatives that allow us to understand the difficulties in a process of this type, the key decisions to make and how to achieve a solid implementation.

To discover these success stories, we will present a round table with Laura Gil (digital transformation director at Damm), Genís Roca (international expert on digital transformation) and Angel Alonso (CMO and Digital Officer at Pyrénées Andorra) moderated by Sylvia Rausch (marketing director at Saba).

Event organised by Club Marketing Barcelona.